Marketing Assistant

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  • Location: Leicester

  • Reports to: Group Head of Marketing

General Information

This is a Marketing role with a real focus on digital and social media tools which offers an excellent opportunity for the right candidate to develop a career in a growing business. As a business we are developing a marketing plan that engages all stakeholders both internally and externally and need a talented junior marketing professional to support the Group Head of Marketing Operations Manager in driving activity and growth across digital marketing channels. A strong capability within this area is key.

Qualifications & Experience

  • Minimum of 1 years’ experience in a fast moving generalist Marketing environment – preferably working client side and/or in B2B
  • Experience of managing social media platforms
  • Experience using indesign – graphical software
  • MS Office (Powerpoint in particular) to a reasonable level
  • Understanding of wordpress
  • Basic understanding of CRM and experience in measuring effectiveness of campaigns
  • Graphics skills – any experience of Photoshop, InDesign or similar would be an advantage

Campaign management and Digital marketing

  • Support campaign activity for new leads and clients through various tools including Salesforce, Lead Forensics, Linked-in, Mailchimp, and various other channels
  • Content writing for emails, thought leaderships pieces – on a monthly basis
  • Design and produce brochures for group companies
  • Support the campaign activity plan
  • Measure effectiveness through the CRM system

Events/ Forums

  • Identify and track industry events and forums for relevance
  • Coordinate and manage the logistics of event management including booking administration, attendance on stands etc
  • providing hands on management of the exhibition
  • Ensuring that the effectiveness of events can be evaluated.

Website management

  • Support for management of web analytics
  • Support management of the website pages being kept up to date to include
  • People page
  • Services and sectors
  • Case studies
  • News items etc

Marketing strategy

The following duties form part of the job role, however the person appointed is expected to be flexible in their approach and to carry out any duties required by the Regional Facilities Manager as long as they do not exceed their level of competence.

  • Contribute to the Marketing strategy
  • Execute activities on the existing marketing plan
  • Contribute to future plans on an annual basis
  • Track spends against budget.

Personal Skills

  • Enthusiastic, confident and energetic
  • Good interpersonal skills
  • Ability to execute tasks to tight deadlines
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